on april 28, zhuoer education and sotheby’s institute of art (new york campus), officially signed a cooperation agreement to jointly launch the “sotheby’s institute of art master degree program in art business” (maab). this program aims to cultivate outstanding professionals in art collection, management, and auctioning, as well as practitioners in cultural and heritage institutions with diverse backgrounds and interdisciplinary needs in art management. it aims to train comprehensive talents familiar with the current trends and status of the western and chinese art markets, possessing strategic thinking, business skills, and a global perspective. zhuoer education will serve as the sole representative of sotheby’s institute of art in china for the maab program, conducting related project activities. this program will be part of zhuoer education’s initiative, the “master pathway program”.
sotheby’s institute of art is a leading global art institution established in 1969 by the renowned auction house sotheby’s. dedicated to cultivating professionals in the art market, it has campuses in london, new york, and los angeles. the institute boasts a robust faculty comprising leaders and experts from the global art community. offering undergraduate, postgraduate, and doctoral degree programs, it covers fields such as art history, art management, and art market studies. the teaching quality and academic standards of the new york campus of sotheby’s institute of art are widely recognized. graduates of the institute enjoy high employment rates and play significant roles in the global art market.
the master of arts in art business program provides students with unique opportunities to study the art market at the intersection of cultural and commercial art worlds. it equips students with a strong academic and highly practical understanding of areas considered crucial by professionals and employers in the art industry: finance and management; law and ethics; as well as global dynamics of the art market.
the program balances academic rigor with real-world applications in an attractive learning environment, offering privileged access to important art institutions. it equips graduates with skills and knowledge in art market and business management, entrepreneurship, appraisal, art law, and collecting. graduates of the program will be capable of placing artworks within their aesthetic and commercial contexts, and exploring their historical origins and current legal/ethical environments.
